Hi, it’s nice to meet you, my name is Erica.
As an entrepreneur running an active business for many years – including through the births of two children – I live every day trying to “balance” my personal responsibilities with my professional ones.
I’m not running Google, Yahoo or Facebook and I’m not worth a hundred million dollars, neither is my partner.
There are no venture capitalists or private investors behind my company. Every single penny invested in the business came out of my own pocket, and I am personally liable for everything. If I fail, people lose jobs and my family suffers. When I succeed, those who support me win as well.
That being said:
30% of businesses in the US are women-owned (NWBC)
only 2% break $1 million in [annual] revenue. (Forbes)
I’m fortunate enough to be one of those women, and have actually done better than that.
My company, NewYork60, was the first multilingual e-commerce website focused on selling tickets to Broadway shows and activities in New York, to travelers coming from around the world. Prior to launching NewYork60, I worked at The Walt Disney Company in Feature Animation.
If corporate life is relatively stable, being an entrepreneur is a roller coaster ride. Some of the more dramatic events which affected my company (and my life!) in no particular order, included: volcanoes, hurricanes, blizzards, strikes, lawsuits, hacks, copycat competitors, earthquakes, electrical fires, cash freezes, server crashes and a website with no source code.
As a twist, I run my company remotely (and always have). So my experience is a bit more international than the average US woman business owner in that I’m running a Texas-based company as a US citizen married to an Italian citizen living and raising our family in Spain.
I created this website as a platform to share some of my hard-earned lessons with other business owners and aspiring entrepreneurs.
Almost all of our mass media is targeted to the top few percent of our society. Everyone uses examples of entrepreneurship that are so far beyond what an average business looks like, and so unrealistic, that you’re more likely to win the lottery.
Implicit in this is an all-or-nothing approach to entrepreneurship which serves to squelch the ambitions of a much larger group of people – “normal” entrepreneurs and business owners – who collectively can have a much larger positive impact on this world.
If you’re reading this far, it is quite likely that you too are an entrepreneur, or aspire to be one. “Real” entrepreneurs are never done, so making sure that your professional life doesn’t take the drivers’ seat over your entire life is key over the long haul.
This website’s for you.
Thanks for reading,